Hi there, I'm Nicole

Ecommerce Consultant, Online Marketer & Digital Strategist, Entrepreneur, Iconoclast, Lover of bad puns. Collector of sticks.


I specialise in ecommerce, conversion optimisation and digital strategy.

A little about me

It’s more than a garage to make-good story. In 2004, I saw a gap in the market and decided to do something about it – so 4Cabling began. My practical skills found the perfect partner in the online space.

Gift of the gab, knowing when I’m not the expert and my pragmatic problem-solving all helped me negotiate and reach exceptional results both in sales and market expansion. I revolutionised an industry and built online revenues of $10 million.

Change keeps my brain keen

I recently took the risk and sold 4Cabling to private equity investors. Now, I’m un-cabled and looking for challenges to engage in knowledge sharing and forward thinking pursuits.

Using the sum of my experience, I am now enjoying consulting in the e-commerce space, generating strategic and individualised digital marketing solutions to organisations wishing to bridge the digital divide.

eCommerce Consulting

Digital Marketing Consulting

SEO Consulting

Website Audits

Awards and Features

  • Keynote Speaker – ‘Run The World’ Conference 2015
  • Profiled in Rare Birds ‘Australia’s 50 Influential Women Entrepreneurs’ 2015
  • Women’s Agenda Top 50 Most Influential Women in Technology 2014
  • Startup Daily Top 50 Women Entrepreneurs  2014, 2015
  • AFR Young Women to Watch 2013
  • Ernst & Young Entrepreneur of the Year 2013
  • Smart Company ‘Top 10 Australian Entrepreneurs to Watch 2013
  • Business Review Weekly ‘Fast 100’ 2012
  • Deloitte ‘Technology Fast 500’ Asia Pacific Winner 2012
  • Deloitte ‘Technology Fast 50’ Australia Winner 2012
  • BRW Fast 100 – 2012, 2013
  • Australian Institute of Management Young Manager of the Year 2012
  • Smart Company Hot 30 under 30 – 2011, 2012, 2013
  • Under 30 Australian Anthill Winner – 2011, 2012
  • Deloitte Tech Fast 50 2011
  • Smart Company Smart 50 Awards 2011
  • Startup Smart Awards Winner 2011
  • Business Review Weekly Fast Starters 2010
  • Mentor Startup Sydney Weekend
  • Mentor UNSW Startup Games